Prime Video Raised Prices in Two Countries on the Same Day — What It Means for Canada and the US (Oct 2026)

The short version

On October 21, 2026, Amazon raised Prime Video prices in the Philippines (monthly ₱149 → ₱249, a 67% jump) and raised the whole Prime membership in Australia (A$9.99 → A$12.99 a month). Existing subscribers in both countries get their first higher bill in late November. Canada (C$9.99/month or C$99/year) and the US ($14.99/month or $139/year) are untouched so far, with no increase announced. This is a country-by-country price map of the hikes, the one arithmetic trick that softens them, and what to watch for in your own inbox. Prices checked October 30, 2026; if you want to know whether your country's bill is about to change, the Amazon email Australian members got is what to look for.

Contents

• What happened on October 21?
• Which country got hit harder?
• The one move that softens either hike
• What about Canada and the US?
• Can you split Prime Video with someone?
• FAQ
• Sources
• Share your plans the easy way with Famshare

What happened on October 21?

Two announcements, one day, opposite sides of the Pacific. Amazon didn't frame it as one global change — each country's hike arrived as its own local email. But the pattern is the same one streaming has run all year: the price goes up, the library mostly doesn't change, and existing subscribers get a few weeks' notice.

Philippines. Amazon offers Prime Video as a standalone streaming subscription there (there's no full Prime membership in the country). The monthly plan jumped from ₱149 to ₱249 — up ₱100, or about 67%. The annual plan went from ₱1,390 to ₱1,669 — up ₱279, or about 20%. New subscribers pay the new rates now; existing subscribers keep the old price until their first billing cycle on or after November 21, 2026, about a month's notice. Amazon said the features and streaming quality don't change. The Philippines' price had been stuck at ₱149 since Prime Video launched there in 2016 — ten years at one price, then a 67% jump in a single day.

Australia. Australians get the full Prime membership — shipping, Prime Video, Music, Reading — and all of it got pricier. Monthly went from A$9.99 to A$12.99 (a 30% increase); annual from A$79 to A$99 (up 25%). New sign-ups see the new prices from October 21; existing members pay more starting with their first renewal on or after November 25, 2026. Members got an email explaining the change, which Amazon says reflects the growing range of benefits — free overnight delivery in some cities, live sport, Alexa+ access. This is only the second time Amazon has raised Australian Prime prices since the service launched there in 2018; the last one was May 2023.

Which country got hit harder?

The Philippines, and it's not close. A 67% monthly jump is the largest single Prime Video increase Amazon has announced anywhere in years — and it came without any new benefits attached. Australia's 30% monthly increase at least rides along with a membership that now includes live sport, faster delivery windows, and Luna cloud gaming.

But percentage points hide the real price tags. An Australian paying monthly will now spend A$155.88 over a year — against a Canadian member paying C$9.99 a month, or a US member at $14.99. The Philippines monthly at ₱249 is still one of the cheapest Prime Video prices in the world in absolute terms. Amazon prices by market, not by math; "biggest percentage" and "most expensive" are different answers to different questions.

The one move that softens either hike

The new annual plan in the Philippines costs ₱1,669 a year. Divide by twelve and you get ₱139 a month — which is less than the old monthly price of ₱149. Read that twice: commit to a year and you're paying below what monthly subscribers paid yesterday.

Australia tells the same story with bigger numbers. Monthly at A$12.99 costs A$155.88 across twelve months; the annual plan is A$99. That's A$56.88 saved by switching to annual — a 36% discount for paying upfront.

So the practical playbook, for the November bills landing in both countries, is boring and effective:

1. If you'll keep it for a year, switch to annual before your November renewal. The Philippines discount (44% off monthly) and the Australia discount (36%) are both real and verified from Amazon's own stated prices.
2. If you're on the fence, you have until your first post-November-21/25 billing date. Existing members aren't paying the new rate yet — use the window to decide rather than to procrastinate.
3. In the Philippines, the annual math is now so good it's worth checking whether you were overpaying before. ₱1,390 was already cheap; the new ₱1,669 annual still beats the old monthly per-month.

None of this requires a support call, a workaround, or a VPN. It's just the annual plan doing its job.

What about Canada and the US?

As of October 30, 2026, nothing has changed in either country — and Amazon hasn't announced anything. Canada still runs C$9.99 a month or C$99 a year for full Prime membership, a price that now looks unusually steady given the week it's had elsewhere (confirmed in an October 29 Canadian streaming-price roundup). The US still runs $14.99 a month or $139 a year, unchanged, with the Prime Video Ultra ad-free add-on at $4.99 a month since its April launch.

Is Canada next? Honestly: there's no evidence for it, and I'd rather say that than sell you a prophecy. What we do know is how Amazon announces these things — Australian members got a direct email weeks before their November 25 renewal, and Filipino subscribers got about a month's notice. So the practical answer to "am I next?" is: watch your inbox, not the news. The email comes first.

One thing worth keeping in mind: Canada's Prime membership now costs less per month than Australia's, in each country's own dollars, for essentially the same bundle. That's unusual — and it's the kind of gap that tends to close, in one direction, over time.

Can you split Prime Video with someone?

This is the question the hikes always trigger, so let's be straight about what Prime actually lets you do.

Prime Video doesn't sell extra-member seats the way Netflix does, and a full Prime membership is tied to one Amazon account — shipping, payment method, the works. Amazon's own rules allow multiple profiles and simultaneous streams on one account, which in practice is how households share it. That's the honest boundary: sharing Prime inside a household is normal; handing your account to five strangers across town is not how the membership is designed.

Which means the math that matters for Prime isn't "how many seats" — it's "how much of the bundle do you actually use." A household that splits one C$99-a-year Prime membership between two people and actually watches the Wednesday night NHL games, orders delivery, and reads books is paying about C$4 a person a month for the whole stack. A household that only watches one show a quarter is overpaying at any price. The hike doesn't change that arithmetic; it just makes it worth doing.

If you do share a subscription with someone — the ones that come with real seats — keep the logistics in one place: browse shared subscriptions to find a host or open seats in your country, and Famshare handles the seat list, the group chat, and the payment reminders so nobody has to chase anyone on bill day.

FAQ

When exactly do existing Filipino subscribers pay the new price? On their first billing cycle on or after November 21, 2026. If your renewal lands on November 20, you get one more month at ₱149.

And Australians? First renewal on or after November 25, 2026. Amazon confirmed the date in its member email.

Does the Philippines increase include tax? Yes — Amazon confirmed the new ₱249 monthly rate is inclusive of VAT, so there's no extra local tax on top.

Is the ad-free add-on getting pricier too? In Australia, watching Prime Video without ads costs an extra A$2 a month on top of the membership — that surcharge didn't change with this hike. In the US, the ad-free tier moved to the $4.99-a-month Prime Video Ultra add-on back in April 2026.

Will the Philippines and Australia hikes affect Canada? No. Subscription prices are set per country. Canada's Prime price is unchanged at C$9.99/month or C$99/year as of October 30, 2026.

What's the cheapest Prime Video in the world right now? Of the prices verified for this post, the Philippines annual plan at ₱139 a month (about the cost of a coffee) is the lowest effective monthly rate Amazon charges anywhere we could confirm.

Sources

• Philippine hike — YugaTech (Oct 21, 2026): monthly ₱149 → ₱249, annual ₱1,390 → ₱1,669, new subscribers pay now, existing subscribers see the change "by next month."
• Philippine billing date and VAT — ManilaShaker (Oct 22, 2026): existing subscribers keep old rates until November 21, 2026; features unchanged. Balita.org (Oct 22, 2026): ₱249 inclusive of VAT; annual ≈ ₱139/month.
• Philippine context — ASTIG.ph (Oct 21, 2026): ₱149 rate in place since 2016 launch; annual at ₱1,669 ≈ ₱139/month, cheaper than the old monthly rate. Philstar Tech (Oct 26, 2026): price details confirmed across Philippine coverage.
• Australian hike — Finder Australia (Oct 21, 2026): monthly A$9.99 → A$12.99 (+30%), annual A$79 → A$99 (+25%), existing members keep old price until first renewal on or after November 25, 2026; second increase since 2018 launch, last one May 2023; ad-free surcharge A$2/month.
• Australian member email and context — Zot News (Oct 21, 2026): email notice to members; company cites expanded benefits (overnight delivery, live sport, Alexa+); ACCC lawsuit over July 2024 ad introduction ongoing since June.
• Canada pricing — Money.ca (Oct 29, 2026): Prime membership C$9.99/month or C$99/year, used for Wednesday night NHL games. IPTVFamily Canada streaming guide (Oct 28, 2026): Prime Video included with Amazon Prime at C$9.99/month or C$99/year.
• US pricing — Budget Seniors (Oct 2026): Prime $14.99/month or $139/year; Prime Video Ultra ad-free add-on $4.99/month or $45.99/year since April 10, 2026.

Share your plans the easy way with Famshare

A price hike is the worst time to be the person texting "hey, did you send your share yet?" Famshare is built for exactly this moment: browse shared subscriptions to find a host or join as a member in your country, see every seat and who's in it, keep the group conversation in one place in the app, and get payment reminders before payment day instead of after. The subscription itself always stays with the service provider — you just split the cost with people instead of absorbing every increase alone.